Our services

Let's work together

We contribute at every point in the development process: discovery, proposal, prototyping, pre-production, production, soft and hard launch. At StopGuessing, we firmly believe every project is unique: we craft a tailored improvement plan for each video game and app we work on. Some of the services we offer are listed below.


SWOT Analysis. This analysis identifies Strengths, Weaknesses, Opportunities and Threats for any title. It focuses on the video game quality but also the marketing and sales scenes.

Onboarding / Retention Analysis. This analysis focuses on the mechanisms through which new gamers acquire the necessary knowledge and skill to become proficient at your game and how they might fall in love with it.

Competitor Analysis. Your title is compared against key competitors to identify the place it will occupy in the mind of its target audience. This analysis will help you create a unique title.

Sales and PR Analysis. Professionals review sales and PR strategies and point out opportunities to maximize the reception of the title and its unique selling propositions. This analysis focuses on pricing, advertising, monetization schemes, and community building.

Review Analysis. A deep analysis of what the critics have said about a specific title. Positive and negative comments are collected and analyzed for a detailed and reliable post-mortem of your video game – or a competitor’s.

Online Surveys. Do you need to collect information on a specific topic from gamers all around the world? We can build a bias-free set of questions and promote the data collection among specific target audiences.

Tailored Research. Thanks to our multidisciplinary approach, we are sure we can find the answers you are looking for. Ask us anything!


Expert Evaluation. The evaluation of your video game is aimed at identifying and documenting usability and design issues against a large set of usability principles, game design heuristics, and human-computer interface rules.

Simulated ReviewYour video game is being reviewed well before its launch. Professionals point out strengths and weaknesses, provide a review score forecast, and suggest how to improve the reception among the media. This analysis allows Publishers, Marketing and PR experts to carry out informed decisions.

User testing. Carefully selected gamers from your target audience are recruited and invited to play your video game in a confidential and safe environment. Their gameplay is recorded and analyzed, as well as their opinions on the game.

Functional QA Testing. Discovery, identification, reporting and verification of general problems within the video game itself, such as stability issues, game mechanic issues, and game asset integrity.


Masterclass, Workshop, Boot camp. Intensive learning experiences with lectures, exercises, and case studies will help you choose the best approach for Games User Research in your team or company. Learn about research and analysis methods, get participants working together, make immediate and effective changes to your practice, and be inspired by the changes that made your favourite videogame perfect thanks to Games User Research. All our workshops can be adapted to meet your needs.